Turning Leads Into Conversions

In the final session of our Building & Scaling Businesses with AI series, Parker Settle, co-founder of Synapse AI Solutions, will explore how small businesses can use AI to improve customer communication, follow-up, and conversions, without needing a full sales team. You’ll get a practical look at how AI is changing the way businesses connect with potential customers, including: • A beginner friendly intro to conversational AI (with a live demo of a real AI sales assistant) • How to embed simple chatbots into your website to answer FAQs and engage visitors • Using AI to personalize customer responses and automate follow-ups • How data dashboards help interpret customer behavior and improve your strategy over time You’ll leave with tools and ideas to help you capture more leads, build trust with customers, and make smarter decisions, all with less effort.