The Amarillo EnterPrize Challenge is a $500,000 business plan competition for eligible businesses headquartered in Potter and Randall counties. Orientation sessions are the required first step for participation and provide an overview of eligibility requirements, program expectations and the process for developing the required five-year business plan. Attendance at one orientation session is mandatory before accessing the application. Multiple orientation sessions will be held throughout January 2026. RSVP at AmarilloEnterPrizeChallenge.com or go to https://www.eventbrite.com/e/2026-amarillo-enterprize-challenge-orientations-tickets-1974275329657?aff=oddtdtcreator